What it is
Brick Meets Click, a consultancy, from a monthly consumer panel sponsored by Mercatus, a grocery e-commerce vendor with an interest in the channel looking large.
Brick Meets Click publishes a monthly estimate of US online grocery sales from a consumer panel of about 1,700 respondents per wave, weighted to census demographics. The July 2025 release put total online grocery at 10.0 billion dollars, up 26% on the year, with online taking 17.2% of total grocery spending, or 14.4% counting delivery and pickup alone. About 81 million households, 61% of the total, bought groceries online in the month.
The split was delivery 4.3 billion dollars, up 36%; pickup 4.0 billion, up 24%; and ship-to-home 1.6 billion, up 10%. The same site lists 12.7 billion dollars for December 2025, up 32%; only the July release was retrieved in full.
What the commerce leader should take from it
- Pickup is close to half of the online order and it is the order the store picks and the shopper collects, with no third party taking a cut. That is why a lost pickup slot is expensive.
- Six households in ten bought groceries online in a month. The channel is mainstream; what is not mainstream is the routine, which the shopper studies put at 2.8 trips a week.
- The panel is sponsored by a vendor and weighted to the census. Treat the shares as an estimate, not a count.
Where to start
Finding 3.3 uses it for pickup’s share of the online order. Let the shopper move or cancel a slot online until the pick starts, and count the no-shows on orders already picked; the panel says how much of your online business that slot decides.
Keep in mind
A sponsored consumer panel of about 1,700 respondents per wave, not government or filing data. The December figure rests on the site’s own listing of that release.