Perspectives / The commerce leader’s own work
What to do
yourself.
Four pieces of work, one per chapter, each something the commerce leader can do without a project, and each ending in an assignment with a date.
Chapter 01 · 5 minute read · pending
Walk your top two hundred items through your digital channels every Monday.
Each week, a named person checks the 200 fastest-moving items online for availability, price and promotion against five stores at 8am.
See the work and the assignment ↗Chapter 02 · 5 minute read · pending
Do your own household’s shop online once a month.
The executive places a real order for their own household, once a month, and counts the steps, the codes typed, the offers missed and the items re-found.
See the work and the assignment ↗Chapter 03 · 5 minute read · pending
Read a hundred substitutions with the store manager.
Once a quarter, the executive and one store manager read 100 substitution decisions from that store’s picks, with the shopper’s response where it exists.
See the work and the assignment ↗Chapter 04 · 5 minute read · pending
Follow twenty failed orders to the next trip.
Each week, service pulls twenty orders that went wrong and follows each household for 30 days: did they contact us, did they get a credit, did they order again.
See the work and the assignment ↗