Finding 1.2 / The shelf you cannot see
Nobody tells the online shopper how fresh the food is.
Draft, number line Freshness & Expiry Information, supermarkets: 63% Basic (no expiry information), 32% Developing, 5% Advanced, none Leading. Online Inspiration, the group it sits in, is 53% Advanced or better, so the gap is this capability, not the group.
5%
of the 116 supermarkets show a use-by date for the actual item on sale.
Base 116, Supermarket. See the readout ↗Sign in for full access
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