Finding 4.2 / After the order
The loyalty card knows the household. The service desk does not.
Draft, number line Loyalty Recognition in Service, supermarkets: 26 not recognized, 67 basic recognition, 20 Advanced (loyalty visible in service), 3 Leading, so 23 of 116 (20%) Advanced or better. Unified Customer Profile, the contrast, is 55% in the same 116: the profile exists, the desk cannot see it.
of the 116 supermarkets let the service agent or desk see the shopper’s loyalty status and history while helping them.
Base 116, Supermarket. See the readout ↗Sign in for full access
Read the full finding and the decision the commerce leader can own.
After sign-in you go straight to finding 4.2, “The loyalty card knows the household. The service desk does not”.
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