Finding 3.2 / Where the order goes wrong
The fee is shown. The cost behind it is not, to the shopper or to the CFO.
Draft, number line Fulfillment Cost Transparency, all 200 banners: 27 Basic, 114 Developing (one total fee), 59 Advanced (fee breakdown visible), none Leading, so 59 (30%) Advanced or better; supermarkets 29%. Fulfillment Optimization, supermarkets: 16 of 116 (14%) slot by capacity or better, 78 slot by hand. The second half of the headline is argument and is labeled as such in the text.
of all 200 banners show the shopper what the fee is made of: delivery, service, small order.
Base 200, All banners. See the readout ↗Sign in for full access
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